The target audience was teenage youngsters more than children in this early period (over the years, the target audience was changed to children). Kunhiraman Nair, and Sukumar Azhikode used to write for the magazine. Leading Kerala literary figures such as Vyloppilli Sreedhara Menon, P. From the beginning (1973), the magazine was praised for its 'standard of content'. Mathew and Kadavanadu Kuttikrishnan were the first two editors of the magazine. Publications, of Malayala Manorama Group. Publication history Early period (1972–1983): for teenage youngsters īalarama was started on 1 March 1972 as a monthly magazine by M. Malayala Manorama also publishes Balarama Amar Chitra Katha, Kalikkudukka, Balarama Digest (all in Malayalam), MagicPot, Manorama Tell Me Why, National Geographic Kids (English) and Akkad Bakkad (Hindi). Major American comics syndicated by the magazine include Disney Comics and various super-heroes ( Spider-Man, Batman, the Phantom and Mandrake the Magician). Balarama is known for its decades-long partnership with Amar Chitra Katha/India Book House (thus publishing Shikari Shambu, Kapish, Kalia the Crow, Suppandi and Tantri the Mantri and the Malayalam Amar Chitra Katha).

Along with the comics (in-house and syndicated), the content includes fables and fairy tales, rhymes, (translated) literary classics, and various puzzles. Starting as a monthly for teenage youngsters in March 1972, the Balarama became a fortnightly periodical in November 1984, before finally settling as a weekly in 1999. Balarama celebrated its 50th year of publication in the year 2022. It is one of the most widely read children's magazines in India (Indian Readership Survey 2019, Quarter IV). Publications, of Malayala Manorama Group from Kottayam, Kerala in Malayalam language (digest-sized, on every Friday). Joy of Kids) is an Indian weekly comic magazine published by M. Readership (TR) - 2,819,000 (Nielsen IRS 2019, Quarter IV) īalarama ( transl.99,804 (Audit Bureau of Circulations, July–December 2018).

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